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MX Brief - Healthcare News | June 14, 2012
Industry Spotlight: Alarming Trend: Type 1 Diabetes on Rise among Children
Welcome to The Brief, the MX.com newsletter to keep healthcare leaders and innovators informed on industry trends, MX.com and Solution and Seller developments.
Alarming Trend: Type 1 Diabetes on Rise among Children
An alarming study released this past weekend revealed a 23% jump in Type 1 diabetes in children over eight years time.
The data, reported at a meeting of the American Diabetes Association, was funded by the Centers for Disease Control and Prevention and the National Institutes of Health. The study also found a 21% increase in Type 2 diabetes among children and adolescents under 20.
The startling data outlines the national prevalence of the disease that can lead tonerve, cardiovascular and kidney damage.
But what is causing the jump?...more
The following article is currently featured on our site:
In October, the Centers for Medicare and Medicaid Services will launch its value-based purchasing program for hospitals. Part of the Affordable Care Act, it is an ambitious initiative intended to improve patient outcomes by encouraging hospitals to closely follow best clinical practices. What is going on at hospitals to prepare for this program? Where might the savings be found? Where might care and outcomes be improved?
Heart disease is the No. 1 killer of women, claiming more lives than all forms of cancer combined. Yet there is a widespread misconception that heart disease is a “man’s disease.”
Women with heart disease often experience different symptoms than men, and certain diagnostic tests may be less accurate among women. But few hospitals have expanded cardiovascular service lines to target women for preventative care. Spirit of Women's complimentary white paper,
Download your complimentary copy of the white paper now.
Hospital executives and decision makers are busy. They review endless amounts of information on a daily basis. But you still need to find a way to effectively reach them and keep their attention.
The H2H marketing presentation focuses on the eight key components to a successful digital marketing strategy, helping you understand the following eight aspects of marketing: your audience, your product or service positioning and description, publicity, research, email campaigns, education, social media and perception.
Learn how others have used digital media to sell products and services developed in a hospital or health system.
Steve Libowitz, Senior Director, Johns Hopkins Medicine, Johns Hopkins HealthCare Solutions will review the outcomes this kind of digital marketing campaign produced for five of their current products including:
- Over 700,000 Emails Received with 8% Average Open Rates
- Over 500 social media shares!
- 3,000 product page views on MX.com
- 400 Requests for Advertised Webinars
Almost 200 Video Views on YouTube Channel
Date: Tuesday, June 19th
Time: 3pm Eastern
Presenter: Giulianna Peri, Senior Vice President, MX and Steve Libowitz, Senior Director, Johns Hopkins Medicine,Johns Hopkins HealthCare Solutions
Registration is limited.Sign up now
Special Note:MX.com Webinars are open to providers and health systems. In order to register for this meeting, you must be a hospital, physician/provider or health system employee. We are not able to accommodate vendors or consultants at this time.
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