MX Brief - Healthcare News | June 7, 2012
Industry Spotlight: How Hospitals are Recapturing their Investments
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Industry Spotlight: How Hospitals are Recapturing their Investments
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It is pretty much a given that payment for health providers will shrink in the future. And health system executives are logically asking:
“How can we do things differently?”
One answer centers around the unique products and services they have created internally at great expense. The only thing surprising about this is how long it has taken for providers to appreciate and act upon the treasure trove they have spent so much time and money to acquire.
Many providers are now seeking to follow some of the few leading innovators who have already found ways to recapture their investments - and more, through various avenues to commercialize what they developed for themselves as an offering to others who have similar needs...more

Around the MX Roundtable
The Roundtable is the section of MX.com where industry leaders and innovators come together to discuss industry trends and hot topics.
The following article is currently featured on our site:

Sequencing Cancer Mutations? There's an App for That
Using precise information about an individual’s genetic makeup is becoming increasingly routine for developing tailored treatments for breast, lung, colon and other cancers. But techniques used to identify meaningful gene mutations depend on analyzing sequences of both normal and mutant DNA in tumor samples—a process that can yield ambiguous results. In the mid-1990s, Swedish researchers invented pyrosequencing as an alternative to the traditional method of gene sequencing. Pyrosequencing is...more.
Become a Roundtable Contributor. We are always looking to expand our editorial panel and submittal group. To become a Roundtable Contributor and motivate conversation between hospital executives, please contact our eNewsletter Editor, Editor@MX.com.
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HeartCaring® Webinar
Heart disease is the No. 1 killer of women, claiming more lives than all forms of cancer combined.
Yet few hospitals have expanded cardiovascular service lines to target women for preventative care.
HeartCaring's complimentary webinar explores gender-sensitive cardiac care and how it can help hospitals distinguish themselves within their community, enhance physician relations and grow revenue.
The webinar focuses on how the HeartCaring program proactively addresses the growing body of research that demonstrates an under-diagnosis of cardiovascular diseases in women and how targeting women for preventative care can help your hospital:
- Increase cardiovascular diagnostics, inpatient volume/revenue and market share
- Create a powerful physician integration strategy with measureable gains in referrals from physician practices
- Enhance your reputation as the provider of choice for women’s heart health
Save the Date
Date: Wednesday, June 13th
Time: 2pm Eastern
Cost: FREE
Presenter: Kara Briseno, Senior Strategist, HeartCaring
Registration is limited. Sign up now for what promises to be an informative and engaging discussion on how your hosptial can distinguish itself within your community, enhance physician relations and grow revenue.
Special Note: MX.com Webinars are open to providers and health systems. In order to register for this meeting, you must be a hospital, physician/provider or health system employee. We are not able to accommodate vendors or consultants at this time.

Brief Poll
Last Day! One Click to a Cup of Coffee
Have a cup of coffee on us! We’re giving away $25 worth of Starbucks gift cards to five lucky quick poll respondents. Winning couldn’t be easier. Answer the question below and you can win!
When will most insurers and other payers start
reimbursing healthcare providers based on value
rather than volume?
a) It's already happening
b) Less than a year from now
c) One to five years from now
d) Five to 10 years from now
e) It will never happen
Do you have a question you'd like to ask our readers? Email your question and answer options to Polls@MX.com now.

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