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MX.com Brief - Healthcare News | May 24, 2012
Innovator Spotlight - Advocate Physician Partners
Welcome to The Brief, the MX.com newsletter to keep healthcare leaders and innovators informed on industry trends, MX.com and Solution and Seller developments.
• Brief Poll • Innovator Spotlight • Around the Roundtable • Industry Updates
• Upcoming Webinars • Register Now
Cutting Costs Through Generics
Senate lawmakers will soon begin debating proposed legislation that could give the FDA more power over future pharmaceutical sales. The Food and Drug Administration Safety and Innovation Act would give the federal agency more clout when it comes to levying fees on pharmaceutical sales companies who market generic medicines.
Do you have a question you'd like to ask our readers? Email your question and answer options to Polls@MX.com now.
Innovator Spotlight: Advocate Physician Partners
We are pleased to announce that Advocate Physician Partners is currently working with MX.com to provide several of their successfully proven and in-use Solutions to share with other hospitals and health systems.
Advocate Physician Partners is the care management and managed care contracting joint venture between the Advocate Health Care system and more than 4,000 physicians on the medical staffs of Advocate hospitals.
Advocate Physician Partners is recognized nationally as a leader in clinical integration and has provided guidance to the Centers for Medicare and Medicaid Services as well as other national organizations. Advocate Physician Partners' Clinical Integration Symposiums are...more.
The Roundtable is the section of MX.com where industry leaders and innovators come together to discuss industry trends and hot topics.
The following article is currently featured on our site:
Happy Patients, the Secret to Increasing Your Bottom Line?
It pays to keep your patients happy...really. Starting later this year, The Centers for Medicare & Medicaid Services (CMS) will begin instituting a new rule for hospital inpatient value-based purchasing program that rewards acute care hospitals based on performance measures and Hospital Consumer Assessment of Healthcare Providers and Systems (HCAHPS) scores...more
Become a Roundtable Contributor. We are always looking to expand our editorial panel and submittal group. To become a Roundtable Contributor and motivate conversation between hospital executives, please contact our eNewsletter Editor, Editor@MX.com.
The Language of Effective Marketing is Changing
Can you keep up? With the healthcare industry rapidly changing with new technologies and new legislation, it’s time for hospitals to embrace the new language of effective hospital to hospital marketing. It is now more important than ever for healthcare providers to find innovative ways to monetize their internally-created, knowledge-based services, products, and programs to other providers facing similar management issues. But how do you do it?
Upcoming MX.com Webinars
H2H: Marketing Your Products/Services to Fellow Hospitals and Health Systems
Hospital executives and decision makers are busy. They review endless amounts of information on a daily basis. But you still need to find a way to effectively reach them and keep their attention.
The H2H marketing presentation focuses on the eight key components to a successful digital marketing strategy. Helping you understand the following eight aspects of marketing: your audience, your product or service positioning and description, publicity, research, email campaigns, education, social media and perception.
Learn how others have used digital media to sell products and services developed in a hospital or health system.
Steve Libowitz, Senior Director, Johns Hopkins Medicine, Johns Hopkins HealthCare Solutions will review the outcomes this kind of digital marketing campaign produced for five of their current products including:
- Over 700,000 Emails Received with 8% Average Open Rates
- Over 500 social media shares!
- 3,000 product page views on MX.com
- 400 Requests for Advertised Webinars
Almost 200 Video Views on YouTube Channel
Save the Date
Date: Wednesday, May 30th
Time: 2:30pm Eastern
Presenter: Giulianna Peri, Senior Vice President, The EXchange and Steve Libowitz, Senior Director, Johns Hopkins Medicine, Johns Hopkins HealthCare Solutions
Registration is limited. Sign up now for what promises to be an informative and engaging discussion on how hospitals can expand their reach, grow their audience, and gain industry recognition.
Special Note: MX.com Webinars are open to providers and health systems. In order to register for this meeting, you must be a hospital, physician/provider or health system employee. We are not able to accommodate vendors or consultants at this time.
Direct Line: 561.544.2024
Direct Line: 561.544.2032
Submitted by lauralin23 on Thu, 05/24/2012 - 10:17