HeartCaring® from Spirit Health Group
 
  • Increases cardiovascular diagnostics, inpatient volume/revenue and market share
  • Create a powerful physician engagement strategy
  • Market HeartCaring brand, model, and materials exclusively within your geographic service area
  • Enhance reputation as the provider of choice for women’s heart health
  • Position your hospital as a regional leader in gender-sensitive cardiovascular care
  • Support cardiovascular service line business performance
  • Ensure that your hospital recognizes the unique heart healthcare needs of women
  • Motivate women to make positive, healthy choices to prevent heart disease

HeartCaring® utilizes a three-pronged approach that engages hospitals, clinicians and consumers in the early diagnosis and intervention of cardiovascular (CV) disease in women. This approach yields increased cardiovascular and clinical volumes from first-level diagnostics through treatment and interventions. HeartCaring membership provides hospitals with geographic exclusivity for the HeartCaring program with all associated branding, materials, model, and support.

The program begins with the designation of HeartCaring primary care physician practices – particularly family physicians, internists and Ob-Gyns - and hospital employees who educate women on the risk factors for cardiovascular disease.

HeartCaring provides physicians and clinicians with innovative and effective patient information, tools, programming, workbooks and clinical training for professionals on gender-sensitive evaluation and early intervention of cardiovascular disease. Membership includes unlimited support and attendance at the annual National HeartCaring Conference featuring a learning collaborative of program best practices, as well as the top thought leaders and innovators in the industry.

HeartCaring is a nationwide clinical outreach and business building program which emphasizes a gender-sensitive approach to cardiovascular disease. The program is administered by Spirit Health Group with educational support from the National Heart, Lung, and Blood Institute (NHLBI) The Heart Truth, the Vascular Disease Foundation, the Peripheral Arterial Disease (P.A.D.) Coalition, and the Venous Disease Coalition.

Cumulative Impact across the United States
HeartCaring puts evidence-based resources directly into the hands of clinicians:
• To date, over 900 HeartCaring Designated physicians and clinicians have received continuing professional education in curricula developed in consultation with the NHLBI.
• These designated physicians commit to elevate prevention, diagnosis and treatment through early risk stratification, appropriate management and referral.
• Clinician and patient dialogue in the exam room about risks and healthy choices is further supported by HeartCaring evidence-based patient education materials.
• HeartCaring Primary Care Physicians referred women at twice the growth rate of their non-HeartCaring counterparts for outpatient CV diagnostics.
• HeartCaring hospitals educate their staff on cardiovascular risk and the hospitals commitment to gender-sensitive medicine for both clinical and non-clinical hospital employees.
• HeartCaring hospitals network and learn from each other through monthly webinars, Case Studies, best practices, and an annual conference featuring top experts in the field.

HeartCaring hospitals channel cardiovascular health year-round:
• 3.8 million consumers are reached annually through distribution of patient education and awareness building materials.
• 110,000+ consumers attended HeartCaring screenings or educational events annually.
• 5,000+ consumers screened during the September Screening Initiative events annually, and 11% of those were identified at risk and referred for further services or diagnostics.

Each September HeartCaring hospitals conduct heart and vascular screenings:
• More than 500,000 educational materials were disseminated.
• 20 million media impressions were achieved through local and national television, print, and hospital websites and publications.
• 270 multidisciplinary healthcare providers participated in the vascular screenings.
• Spirit was the recipient of 2007 P.A.D. Coalition Community Service Award.
• HeartCaring hospitals have been recipients of the Vascular Disease Foundation's "President's Award for Inspiration" (2011) and the Larry King Cardiac Foundation's "Heart of the Community Award" (2012).
• The www.heartcaring.com website links consumers to HeartCaring physicians, information, screenings, and access to cardiovascular health care close to home.
• When paired with Spirit of Women® signature “health-u-tainmentSM” events (Spirit Girls’ Night Out®, Mid-Life Seminar SeriesSM, and Day of Dance®), HeartCaring provides a complimentary cardiac focus for hospitals with CV growth as a top-line goal.

Credibility
HeartCaring enhances your hospital’s reputation through connectivity to governmental health agencies, academic centers of excellence, and national health organizations such as:
• American College of Cardiology
• American Diabetes Association
• DHHS Office on Women’s Health
• Larry King Cardiac Foundation
• Million Hearts
• National Heart, Lung, and Blood Institute
• National Stroke Association
• Peripheral Arterial Disease (P.A.D.) Coalition
• Vascular Disease Foundation
• Venous Disease Coalition

HeartCaring

Are you getting at least 50% of your cardiovascular service line revenue from women?

If not, you are missing out on revenue you can easily capture.
Cardiovascular diseases remain the leading cause of death in the United States. HeartCaring® proactively addresses the growing body of research that demonstrates an under-diagnosis of cardiovascular diseases in women.

HeartCaring creates partnerships to connect consumers with designated hospitals and clinicians committed to gender-sensitive practice for prevention, early diagnosis and treatment of cardiovascular diseases and conditions.
About Us

HeartCaring® is powered by the Spirit Health Group® and activated by U.S. Hospitals that ascribe to the highest standards of excellence in women’s health, education, and community outreach; with educational support from the National Heart, Lung, and Blood Institute (NHLBI) The Heart Truth, the Vascular Disease Foundation, Peripheral Arterial Disease (P.A.D.) Coalition and the Venous Disease Coalition.

HeartCaring reflects the united front of hospitals, primary care physicians, other entry-point providers, cardiologists and consumers working together to prevent and treat cardiovascular diseases and conditions in high-risk, under-diagnosed populations like women.

Through conversations with their primary healthcare clinician, HeartCaring inspires women to care about the leading killer of Americans: cardiovascular disease, stroke, and P.A.D. Across the country, 55 HeartCaring hospitals give women opportunities to take action for their health and facilitate patient follow-up through screenings, diagnostics, and treatment.

Consumer Outreach
• HeartCaring messages reach 3.8 million consumers annually
• 110,000+ consumers attended HeartCaring screenings or educational events annually
• 5,000+ consumers screened during the September Screening Initiative events annually

Contact Us to learn more!

Guy McClurkan

For Spirit Health Group HeartCaring Sales Inquiries please contact us:

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