The Ghost of Banking Future: What Lies Ahead for the U.S.?
December 17, 2024 | 3 min read
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“Today’s banking customers do more, want more, and expect more on their mobile apps. Meanwhile, banks have an ever-growing list of possible features to add to their apps.”
That’s the intro to Forrester’s latest report called What’s Next In Mobile Banking: Seven Indispensable Features Coming To US Banking Apps.
So what are the must-have features that financial institutions and fintechs need to consider for their mobile banking apps? The report highlights seven features that Forrester identifies as table stakes that mobile banking must have for consumers by 2025:
That said, the report also says that even if a financial institution or fintech rolled out every feature above, it would only put them ahead of their competitors for a little while. To stay ahead of the game for the long-term, Forrester calls for a dynamic roadmapping approach to continuously generate new ideas and iterate in ways that allow them to adjust to change. Check out the full Forrester report to learn more.
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