Affinity Federal Credit Union is a member-owned, not-for-profit, full service financial institution that serves as the largest credit union headquartered in the state of New Jersey. The mission of Affinity is to push profits back to its members in the form of great rates, fewer fees, and a better banking experience.
Affinity’s money management product (powered by MX) was buried in the online experience, making it hard for users to find it. This led to low adoption and engagement rates.
The credit union’s member-first mentality was one of the driving factors behind Affinity’s desire to increase the experience around its online and mobile banking products. More users in the platform would provide additional insight for ways to improve member experience.
“Specifically, we wanted to ensure that more of our members could access the services from a device of their choice and add their external account connections,” said Shireen Davis, AVP, Digital Information Technology at Affinity Federal Credit Union. “Aggregating all those external accounts would allow us to capture a much larger data set from which we can gain further insight into ways to more effectively serve our members.”
Without pouring additional money into marketing efforts, Affinity Federal Credit Union increased engagement, improved member insights, and enhanced member experience.
Affinity implemented MX widgets in more prominent and accessible locations on its online dashboard and increased engagement and external accounts within six months!
Although money management features were available on Affinity’s online banking site, adoption was low because of placement. The decision was made to add mini-widgets onto the main interface, and the results were staggering.
Motivated by the successful early adoption rates in the first three months, Affinity made another push by introducing mobile widgets to the offering. By including these widgets on mobile, members would have more direct access to the tools, being able to interact with them in their pocket.
33%
increase in active users in just three months
12%
increase in the number of users with external accounts
14%
increase in the total number of external accounts
Affinity increased engagement and deepened the pool of available user and account data for future insights by integrating responsive and visible MX financial tools.
increase in total users
increase in users aggregating external accounts
increase in total external accounts
MX’s account aggregation solutions enable consumers to easily connect and view all of their financial accounts in one place — and give financial providers full visibility into consumer financial data to better meet their needs.
MX offers a fully-featured digital banking platform that empowers financial institutions and fintechs to deliver data-driven, contextual, and personalized experiences.
Explore how MX can help you get the most from financial data and build better money experiences for consumers.
