From trusted steward of money to data

Consumers turn to banks and credit unions to keep their money safe, to make sure transactions are accurately reflected on their accounts and to make sure their funds are accessible when they need them. But in today’s data-driven world, being a trusted steward of the consumer’s money is just one piece of the equation. Becoming a trusted steward of data requires financial institutions to think like a data company — leveraging data itself as a primary function of their business.