Bank Director: COVID-19: A Make-or-Break Moment for Customer Loyalty

Bank Director
COVID-19: A Make-or-Break Moment for Customer Loyalty
By Amber Buker
April 1, 2020

Ryan Caldwell has a bird’s-eye view of how customers are relying on their financial institutions’ data and digital tools in this moment of crisis.

In a recent interview, Caldwell told a story that serves as an interesting corollary for two approaches banks might take to navigate the crisis.

If you want to take good care of your customers and not let them down, you need to launch something in the next few weeks. The world you live in right now is a world where that is not only possible, but it’s requisite.

Ryan Caldwell, CEO of MX

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