US Fintech Unicorn MX Technologies Reveals that Financial Wellness Is Now Special Focus Area for Financial Service Providers

MX’s analytics and marketing solutions can “help discover customers” that:  Have “high interest rates and offer them lower rates with your products”; Are “living paycheck to paycheck, so you can provide them with financial assistance and loan options”; Repeatedly “incurred late fees, so you can offer them tools to track spending and budget smarter”; Have accounts “outside of your institution and create campaigns to win their business."