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3 Cheers for the New Year: Looking Back on a Year of Data-Driven Success

January 2, 2025|0 min read
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Here’s to 2025 — another year of opportunities, innovation, and the chance to build great things together! We’re grateful to our clients and the journey we’re on together to empower the world to be financially strong. 

As we look back on the previous year, we’re sharing a few highlights of the work we’ve done to drive better connectivity, outcomes, and results for you and consumers. Here’s our three cheers for the New Year:

1. 2 Billion Insights Generated

More than half of U.S. consumers (54%) want financial providers to leverage their financial data to personalize their experience, according to MX research. In 2024, MX generated 2 billion data-driven, personalized financial insights to help consumers better understand and manage their finances. Through the power of data, MX is empowering financial institutions to deliver actionable, relevant insights to their customers that aid them on their financial wellness journey.

2. 26% Increase in OAuth Connections

MX research found that 72% of consumers would switch financial providers if they were unable to connect to their preferred financial app. The best way to deliver a seamless, reliable, and secure connectivity experience for consumers is through open finance, or OAuth, API connections. And, we’re constantly investing in adding new connections to ensure MX is a top leader in Open Finance for our clients and consumers. In 2024, we increased our OAuth connections by 26% and launched multiple APIs.

3. 300,000 Data Access Connections Achieved

In 2024, MX has expanded to over 300,000 consumer-permissioned data sharing connections across 7 intermediaries through Data Access. Our Data Access solution combines an API platform that meets FDX standards with built-in analytics. As Open Banking adoption speeds up in 2025 with new regulations on the horizon, such as Section 1033 of the Dodd-Frank Act, MX continues to champion Open Banking APIs — and Data Access — to help financial providers meet 1033 compliance obligations and gain actionable intelligence at the same time.

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